The Friendly Year

Being friendly does not stop at our products, we also care for the world around us. Each year on World Vegan Day we start our Friendly Year – a calendar year of campaigns and initiatives to raise donations to a specific wildlife cause.  

For 2022 we are working with our long-term partner, the trusted wildlife organization The Perfect World Foundation, to support our tree-dwelling sloth friends through The Sloth Institute of Costa Rica.  

Over the years, we have been able to support and make real changes for rhinos, elephants, plastic pollution, beluga whales, manta rays, tree plantation and many more – all thanks to our committed community of salons and customers. 

We believe that being friendly should be easy. With each purchase made on our website, you can donate 10 SEK/NOK/DKK, $1 USD/CAD or €1 to the Perfect World Foundation and support the journey towards a friendlier world.